Sky Bet offers are an important element of the company’s marketing plans. The brand is associated with Sky Sports which is the main satellite sports broadcaster in the UK. The bookmaking part of the business is promoted on the sports channel. Having ended its affiliate programme the operator is more dependent on the promotion of Sky Bet offers. All the major online bookmakers are trying to maintain and increase their market share. Advertising during live televised sports events is being restricted which means there should be more funds in the budget to introduce a more extensive range of Sky bet offers.
Sky Bet Offers for New Customers
Sky Bet offers are targeted either at new or existing customers. The ongoing bonuses for current account holders tend to be more event and date specific. For example, for a programme of Champions League matches there were odds boosts on accas for players to score and the match result. These Sky Bet offers do not involve staking and odds requirements, but only small stakes are allowed. For example, if an acca is enhanced from 7/2 to 4/1 and the maximum stake is £20 the potential cost is £10 per customer. The odds are increased by half a point and bets are settled for a stake of £30. The Sky Bet offers for existing customers are not promoted as much as the welcome offer as this is the promotion used to generate new customers. A new customer offer can be rated in terms of the value of the offer and the nature of the terms and conditions. Some offers are lucrative, but the rules are restrictive. Other new customer offers are for a small amount but are achievable. There is a decent mix of new and existing customer Sky Bet offers.
Sky Bet Offers £40 In Free Bets
The Sky Bet offers for new customers include the welcome offer of £40 in the form of free bets. This welcome offer is subject to the following terms and conditions:
- Sky Bet offers for new customers only.
- Initial bet of £10 win or each way.
- Bets must be placed at Evens or bigger.
- Account credited with £40 in the form of free bets.
- Four free bet tokens.
- Free bet stakes not included in winnings.
- Free bet tokens can be used in for single and each-way bets and not as part as any other of the Sky Bet offers.
- Account must be opened through Sky Bet.
The new customer free bets promotion is a genuine and quite lucrative example of the Sky Bet offers for new and existing customers. The range of bonuses compares favourably with those on offer with other UK betting brands.
